Merchants are primarily reliant on the information and recommendations of the sales reps, which can often conflict with the business’ best interest. There is very little information on which merchants can make decisions.Seeing that “success”, she wanted to give it a try. Jessie found about Groupon from a friend who saw that the pizza place across the street was full after running a Groupon.Part 1 – Part 2 – Part 3 – Part 4 – Part 5 This is only one business owner’s experience, but it is a story worth retelling. I sat with her for an extended conversation. I wanted to drill deeper and get at the why. She calls running a Groupon “the single worst decision I have ever made as a business owner thus far.” You can read the story in Jessie’s own words. Jessie had posted about her experience running a Groupon for Posies Cafe on her blog. Her average sale was $5 and her Groupon rep had convinced her to run a Groupon for $13.

That one question told me Jessie Burke had been sold an unsuitable product. He blogs at reDesign and Tweets much is your average sale here?” Editor’s note:This guest post was written by Rocky Agrawal, an entrepreneur who has worked on local products since 1995.

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